During the 2018 midterms, a Massachusetts law that protects transgender people in public places was in danger of being repealed, all while transgender rights around the country were being threatened.
So, how do you get a group of voters 38% less likely to agree with the LGBTQ movement, to advocate for Transgender rights? You tell them to just be themselves.
Launching just days before the election, our social film, landing page, social posts and posters, provided a provocative rallying cry that urged voters to “Be a Masshole and Vote Yes on 3.” And in the end, a bunch of Massholes kept the anti-discrimination law in place with 68% of the vote, making a statement to the rest of the country.
Is this ‘the greatest headline evah’?
