Soccer is the most democratic sport in the world. It can be played anywhere and inspires people to move every day. From Latin America to Asia, fans hustle to make pitches and goals out of items like trash cans and sweaters. 

However, in the United States, soccer is different. For the thousands of fans, Soccer is pay-to-play, scheduled and inactive. So, to bring soccer back to its roots and encourage people to get moving, we created an interactive guerrilla out-of-home campaign of makeshift goals.